Same, same, but different
FEREDAY was born from a passion for unpicking business problems to find the most impactful course of action.
Sometimes it’s the fastest.
Or the most efficient.
Or the most inclusive.
Or the most disruptive.
Sometimes the right thing is nothing.
Strategy-ing
FEREDAY has crafted product vision and strategy for some of the biggest, and smallest brands in the world. As well as clarity of vision and alignment of priorities, FEREDAY leaves behind a clear sense of purpose and a plan for what comes next.
Creative counSEl
FEREDAY has deep experience of building, coaching and leading multi-disciplinary teams at all levels. If you are looking for help with team dynamics, how to get people onboard with your vision or someone to help pull you out of the weeds, we offer strategic and tactical advice.
brand storytelling
From personality through to proposition, products and policies, your brand is meaningless if it doesn’t connect with people. FEREDAY has been telling stories that capture people’s imaginations for over 15 years.
InclusiVe by design
FEREDAY is led by Charlotte Fereday, one of the UKs leading inclusive design experts. She is passionate about making inclusive design the default for products, services and comms. Get in touch to talk about keynote talks and team workshops, experience audits and design recommendations.