Same same but different

FEREDAY was born from a passion for unpicking business problems to find the most impactful course of action.

Sometimes it’s the fastest.

Or the most efficient.

Or the most inclusive.

Or the most disruptive.

Sometimes the right thing is nothing.

Strategy-ing

CHARLOTTE FEREDAY has crafted pragmatic and disruptive product visions and strategies for some of the biggest, and smallest brands in the world. As well as clarity of vision and alignment of priorities, she leaves behind a sense of purpose and a clear plan for what comes next.

oPPORTUNITY SHAPING

CHARLOTTE FEREDAY draws on  business strategy, human centred design and creativity to identify and qualify exciting opportunities for your business. New products, new markets, new businesses - all designed to thrive.

brand story crafting

From personality through to proposition, products and policies, your brand is meaningless if it doesn’t connect with people. CHARLOTTE FEREDAY has been crafting brand stories that capture people’s imaginations for 20 years. If you want a full reset or just a little boost, Charlotte can help you find something worth talking about.

powerful propositions

You’ve nailed your strategy, found a high potential opportunity space and developed a brand bursting with cultural resonance. A compelling proposition brings all the pieces together into something tangible. CHARLOTTE FEREDAY has worked on standout propositions in Financial Services, Telecoms, Retail, Loyalty, Health, Climate and Energy sectors.

InclusiVe by design

CHARLOTTE FEREDAY is one of the UKs leading inclusive design experts. She is passionate about making inclusive design the default for products, services and comms. Get in touch to talk about keynote talks and team workshops, experience audits and design recommendations.

team counSEl

CHARLOTTE FEREDAY has deep experience of building, coaching and leading multi-disciplinary teams at all levels. If you are looking for help with team dynamics, how to get people onboard with your vision or someone to help pull you out of the weeds, Charlotte can offer strategic and tactical advice.